Though, to be fair, I think Pug's case is equally atrocious.
You just have no taste.
Honestly though, it looks much better in real life. I couldn't find a picture that could do it justice.
I saw the case six months before I built my system and fell in love with it. It had been recently released and was showcased at a ridiculously high price ($180), but the paint job was magnificent, and it just looked better than anything I'd seen by Alienware. The front of the case opens with a push, and lifts up like the door of a Ferrari. Everyone kept stopping and staring at it, it just looked so sweet.
In the end I thought the price was too ridiculous for just a case. However I later built my new system and it turned out one store had the case on sale for $120, so I picked it up.
Also comes in black... looks kinda like Vader:
In green, though I opted not to have the colored fan:
Looks like that open:
Here is the Asus Vento 7700, which I didn't like as much. I didn't see it open though.