It will spread quick enough, though not so much just because of this. "Games as a service" is the mantra the whole industry is going to be chanting.
I have no problem w/ that mantra, if they give you "service" in the right way -- see CD Projekt, if you want a company who does that mantra correctly: no DRM in their stuff, constant patches, free updates/DLC in patches, etc etc.
What EA is doing here -- SP component must be played online -- is NOT the right way to give you "service".
Also, fuck all of you corporate sluts out there. Especially the IGN/Steam group. It's a wonder any of you can even sit down at your computers to type after all that endless reaming.
And we wonder sometimes why PC gaming is always said to be dying -- b/c corporates try to push unnecessary DRM schemes and the lemmings still buy these games at FULL PRICE.