Topic: LEGO MMORPG Announced

[MysterD]

No, you're reading that right -- Lego is gonna do an MMORPG

MM-LEGO-RPG [March 05, 2007, 5:19 pm ET] - Post a Comment
NetDevil and LEGO announce plans to collaborate on a LEGO-themed MMORPG, finally confirming their "major toy company" collaborator (story):

    Billund, Denmark - March 5, 2007 - The LEGO(R) Group today announced it has commenced a working relationship with NetDevil(R) to develop a massively multiplayer online gaming experience to further engage its dedicated and active community.

    "As children around the world continue to spend more time online, we are developing new and engaging ways for them to interact with our brand," said Lisbeth Valther Pallesen, Executive Vice President, Community, Education and Direct Division LEGO Group. "The LEGO brand represents construction, creativity and problem solving -- values that complement the MMOG market. By merging the online world of social interaction with physical play, the LEGO brand is providing new experiences for children, as well as fans. NetDevil's technological capability, openness to work with a large community, and enthusiasm for the LEGO brand make them a natural partner."

    "Playing with LEGO bricks and developing online worlds are both creative activities. To bring them together is deeply professionally satisfying and we look forward to working with the LEGO team," said Scott Brown, president of NetDevil.

[angrykeebler]

I can just see the raids

"Come on guys...keep stacking the red blocks. We're only at 30% completion"

"Shit!! Need heals on the blue blocks!! heeeeals!!"

[Jedi]

I little else but play with Lego when I was a kid and I have to admit it's one of my guilty pleasures 
It'll be interesting to see what comes of this.

[iPPi]

I can just see the raids

"Come on guys...keep stacking the red blocks. We're only at 30% completion"

"Shit!! Need heals on the blue blocks!! heeeeals!!"

Haha.

[Quemaqua]

They've done some interesting stuff with the franchise.  I can't say I "get it", but we'll see what comes of it.

[idolminds]

WTB [4x2 Piece]

[Pugnate]

I can't see this working at all. The LEGO Star Wars games are a great thing to have on the side, but to get value from an MMO you need to give it a lot of game time. I can't see anyone paying every month to play a LEGO game.

[Ghandi]

If you can build the cities and stuff it is kind of neat. But then again I look at all the idiots that play WoW and the end result would probably be a big penis-shaped building in the middle of the town.

[Quemaqua]

That's what the paid uber-lego-guards in town are for.

Guy:  DUDEOMG lok i just mayd a peenis!!!!!11!
Guard:  Your character will now be encapsulated in a prison made of the very bricks used to create this offensive and non-family-friendly piece of Lego™ architecture.  Further offenses will find your character disassembled into his component parts and thrown to the Lego™ wolves in the Lego™ corpse-disposal pit.

[Jedi]

I want to play with lego now...

[Pugnate]

That's what the paid uber-lego-guards in town are for.

Guy:  DUDEOMG lok i just mayd a peenis!!!!!11!
Guard:  Your character will now be encapsulated in a prison made of the very bricks used to create this offensive and non-family-friendly piece of Lego™ architecture.  Further offenses will find your character disassembled into his component parts and thrown to the Lego™ wolves in the Lego™ corpse-disposal pit.

He could always say it was a cannon. With gigantic wheels.