Author Topic: Horrible marketing email I just received at work  (Read 3151 times)

Offline scottws

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Horrible marketing email I just received at work
« on: Wednesday, May 28, 2014, 11:49:12 AM »
Quote
Dear [redacted],

My name is [redacted] and I am VP Sales of [redacted]. I would like to introduce you our technology for Cyber Security neutralizing Exploit attacks.

[redacted] provides unique Anti Spear-Phishing and Anti Exploit solutions based on cloud SAAS.
The company was established in 2009 and today has more than 100 production customers from all market verticals in different countries around the world. 
Almost every day we hear about cyber-attacks. One of the most known and problematic methods is the spear-phishing attack.
According to Trend-Micro, 91% of cyber-attacks begin with spear-phishing E-mail (Trend-Micro, Nov 2012). The same is stated by many other security organizations.

You may test our free cloud file and E-mail sanitization services, to experience the benefits over the old fashioned concept of Antivirus. You may find all needed details on my signature below.

I will be happy to schedule a web meeting to present the solution in detail, and I am looking forward for your reaction.

Best regards,

[redacted]

For free spear phishing protection on the cloud, please send your mail to cloud@[redacted].com
For free exploit protection on the cloud - https://cloud.[redacted].com
(emphasis is in the source)

So many problems.

* Buzzwords galore.  Bolded buzzwords.  I get the marketing strategy with the buzzwords, but don't market to a systems engineer with this trash; market to some CEO of a 20 person company that doesn't employ a technology professional but might have read about these scary words someplace.
* Poor English.  Maybe it's fine in other countries, but not in the United States, Canada, the U.K., and probably some other countries I'm missing.
* How does one offer spear phishing protection in the cloud, exactly?  Oh sorry, "on" the cloud.

I can't tell if this is just a really bad marketing campaign or is itself a spear phishing attack.  Either way, it hit my Deleted Items folder as soon as I finished copying it.

Offline gpw11

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Re: Horrible marketing email I just received at work
« Reply #1 on: Wednesday, May 28, 2014, 05:32:02 PM »
What is spear phishing? Like, targeted phishing?

Offline iPPi

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Re: Horrible marketing email I just received at work
« Reply #2 on: Wednesday, May 28, 2014, 06:38:55 PM »
That's a new term for me.

Offline scottws

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Re:
« Reply #3 on: Wednesday, May 28, 2014, 07:20:33 PM »
Yes, targeted phishing.