I would have bought the newer 2DS variant if it had a clamshell design. That was before I subscribed to Playstation Plus for $40 a year. Now I have no idea why I'd get anything that isn't a Vita. And that's kinda interesting in itself because Sony really is onto something with their PS+ model - $40 a year, three free games a month (on PS3, 1-2 for PS4, and 2-3 for Vita) as long as you remained subscribed, and huge discounts on other items. I'm sure it's changed how a lot of people buy games and they're now locked into the ecosystem. Microsoft is trying to follow suit, and they can...but Nintendo? They don't have the cataloge to even try.
They're in a super tough spot - as it is no one is ever going to be shelling out Playstation or Xbox prices for a Nintendo console because they've been selling consoles with only Nintendo games (and a handful of other quality games) for 3-4 generations now. It should be an easy sell - we're releasing this console that is on-par with what the others can do, we're courting developers and publshers - you can now get all the Nintendo games you love and the third party games you want to play in one place! But no one is actually going to buy that they're capable of pulling it off until they actually do pull it off. And they're not going to be able to stand tall on their own forever. They're one panned Mario Kart or Smash Bros release away from having a complete console flop.