Interesting:
6:45: "I have a specific strategy we're attempting to pursue here." Bottom-up approach to IP. Traditional route is have a smash movie or whatever, then bring out triple-A content across platforms, then start chopping game down to fit on all the different platforms. "Its this downgrading process, basically." "All too often, you end up getting things that are pale shadows of what was great originally." "Everybody knows that the game industry is risk-averse, and for good reason." Rage is costing tens of millions of dollars. People ask why developers don't try new things. "It's all well and good when it's not your $20 million." On the other hand, something like Orcs & Elves starts with a relatively modest project, get people interested, then bring up to a more powerful platform like DS. "Instead of porting down, porting up is wonderful." More memory, faster processing speed, etc. You have existing proven game, but everything about it is better. If Orcs & Elves DS is a success, bring the mobile sequel to DS, if that's a success, redesign and bring franchise to Wii. Maybe eventually, do a spinoff in id Tech 5. Trying things out on the lower end allows lower-risk innovation and ability to build up an audience. DS is 1/1000th of the power of a top-notch platform like the ones that will run Rage. Rage is apparently massive, will ship on 2 DVDs or one Blu-ray.