But that doesn't have anything to do with.....fuck, whatever.
Well, we are talking about wanting a new direction for Atari, right?
Well, what would be a better direction than say Atari supporting a developer by letting them develop the game as the develops intends, submitting the game to the ESRB as the develop intends, then seeing how the rating comes out???
Especially if the game has a chance at being a game that will barely stay M, but just miss out on getting the AO rating. B/c really, it's still not 100% clear when it comes to sexual content/nudity, what the hell just barely keeps the M rating, but just misses out on AO -- 'cause that seems to be a taboo button to push in gaming; even though we know the most violent games and bloodiest goriest things will still likely get the M rating.
So what if Witcher: UNCUT actually got say branded at AO by the ESRB in the USA?
Sure, Atari might have to push back dates, marketing, and lose a little money there. But, I'd bet you that w/ this extra generated buzz, this might give players a reason to go out and buy the game, whether Atari and CDPR wind up cutting down the game a bit (or a lot) to get a M-rating or not in the USA -- just to see what the hell the fuss was all about.