Yea their image seems to have improved at a lot of places like GWJ, PCG, IGNPC, GFW, Kotaku, Shacknews... etc. I think it is only because they are one of the few publishers coming to the game conventions and actually showcasing original content for the PC. Plus they are even investing new IP, though that isn't working out well enough -- and that sucks.
Hopefully they can figure out something better with their DRM.