I don't know why I wrote 1200... I understood it as 12 grand.
Again, that's a lot for an individual, but it is probably OK for a midsized company in the context of the bigger picture.
Like you said, they will have to invest ten times that just to bring their backup up to par.
The data backup and recovery company my uncle works for is one of the largest in the US. I really can't remember the name, but yea he said they have some huge clients that are charged more than that annually for backup.
Recently BP oil had a spill in the US and apparently the cost of cleaning it up will be at least 5 billion.
That sounds like a lot, and made me wonder if BP would survive. Turns out, 5 billion is merely a blip on their radar and they will be fine.
Again, twelve grand sounds a lot to employees, but for a company, that data is probably worth a lot more than that. I am sure they have cheaper options, but I guess they don't want to risk it.