For the few of us that actually have it installed, you will have noticed that as of version 8, the EA Download Manager has adopted a new moniker and install directory. Dubbed "Origin" the new download manager is more than just a download manager, it incorporates social networking (Facebook, XBLive, PSN), a more refined friend list, and it retains direct access to the EA online store; it's practically a Steam rival with a white finish and EA branding.
The store still doesn't work for me, just like before it gives me a "Network Error (tcp_error)" and loads nothing.