I dunno'... when it stopped innovating. Generals was a pretty average RTS, and the whole C&C thing has, as mentioned, never been about the fiction or universe, I don't think. Some people might appreciate the campy lameness, but I'm not one of them. The games were fucking fun in the beginning, though, and it was more cheesy in the way that you couldn't quite tell how serious it took itself. And movies/acting/etc. were still fairly primitive back then in the first place. Now it just seems like things have moved awfully far along and the franchise hasn't evolved at all. Same games, same cheesy conflict. I don't even know that it's wholly the fault of the games. Maybe it's just that I've grown out of it.