It is a good way to garner publicity, I agree. Perhaps a little crude, but still.
And Idol, you would be surprised at some of the reasons that people don't donate their organs. My mom works at an ICU in a large hospital, so she has to go through the process often. Especially when a younger person dies, who have healthy organs, the family will choose not to donate because they "been through enough already." It happens all the time, and it makes no sense. Hell, it doesn't even effect how your corpse looks. Everyone healthy enough should be a donor.