Topic: Eidos signs 3-Year Deal For In-Game Advertising with Double Fusion

[MysterD]

So, when will we start seeing Coca Cola Ads in say a brand-new medieval Thief series game? hehe. (That's if they make a Thief 4, of course...)

Well, Eidos inked a 3-year deal w/ Double Fusion for in-game ads in their games.

More In-game Ads [July 23, 2007, 10:39 am ET] - 20 Comments
Eidos announces plans to bring more in-game advertising:

    Eidos Interactive, one of the world’s leading publishers and developers of entertainment software, has signed a three-year deal with Double Fusion, the in-game advertising specialists.

    The deal covers 10 key Eidos titles, all currently in various stages of development. Advertising will be displayed in several formats, ranging from dynamically-served advertisements, which can be rotated or changed after the games’ release, to deep integrations and product placements.

    “This is an exciting and innovative opportunity for Eidos, we’re delighted to be working with Double Fusion and we fully believe that our titles will offer the perfect platform for the right media partners,” commented Jane Cavanagh, chief executive, Eidos Interactive.

    Frank Sagnier, Double Fusion’s European managing director said: “We are truly excited about this partnership with Eidos. The quality and breadth of Eidos’ portfolio of games represents an ideal opportunity for advertisers to reach many millions of consumers in an uncluttered and engaging environment. It further strengthens videogames as a primary medium of choice to reach the elusive 18-34 year old audience.”

[Ghandi]

I'm not surprised. Lets hope that they aren't intrusive.