Because buying the game for $40 without a box, disc or manual is so much better than buying it with a box, disc and manual for $30.
LOL - So true.
Also, I do wonder how many people who had little to no interest in Fable 2 decided to actually download Fable 2: Episode 1 for FREE since it was FREE - and then decided, "Shit, this is great - I need to go out to the store and buy the rest of the game on disc for $30."
When the world is full of suckers, value is a non-issue.
Hehe...But Que, those who bought All 5 chapters of F2 online from XBL (for $40) get to be one of the "cool" kids who got to download the game to their HDD and not go out the house to get a cheaper version on disc w/ a manual.
All jokes aside - if I'm buying from Steam, G4WL, or any other digital service - that version BETTER be MUCH cheaper than the disc-version or else I ain't interested.