Author Topic: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS  (Read 4521 times)

Offline MysterD

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EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« on: Sunday, February 24, 2008, 07:36:48 PM »
Oh, no...
You've got to be kiddin' me....


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EA Looks to Take Take-Two [February 24, 2008, 4:01 pm ET] - Viewing Comments

Electronic Arts has announced they are looking to buy Take-Two Interactive for a whopping 2 billion dollars. The article offers the text of a letter sent to Take-Two from EA Chief Executive Officer John Riccitiello describing the all-cash offer that has been rejected by Take-Two. EA is now making this public in the hopes that Take-Two shareholders will find it appealing and exert pressure on the board to accept it. Here's a summary:

    REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (“EA”) (NASDAQ: ERTS - News) today announced that it has proposed to acquire Take-Two Interactive Software, Inc. (“Take-Two”) (NASDAQ: TTWO - News) in an all-cash merger valued at approximately $2.0 billion.

    EA’s proposal of $26 per share in cash represents a premium of 64 percent over Take-Two’s closing stock price on Feb. 15th, the last trading day before EA sent its revised proposal to Take-Two, and a 63 percent premium over Take-Two’s 30-day trailing average price over the thirty trading days ending on that date.

    EA’s proposal was contained in a letter sent on Feb. 19th by EA Chief Executive Officer John Riccitiello to Strauss Zelnick, Executive Chairman of the Board of Directors of Take-Two. The Take-Two Board’s subsequent rejection of the EA proposal led to EA’s decision to release the letter and bring its proposal to the attention of all Take-Two shareholders.

    Mr. Riccitiello said today: “Our all-cash proposal is a unique opportunity for Take-Two shareholders to realize immediate value at a substantial premium, while creating long-term value for EA shareholders. Take-Two’s game designers would also benefit from EA’s financial resources, stable, game-focused management team, and strong global publishing capabilities.”

    The EA letter warned that further Take-Two delay in accepting EA’s proposal could prevent Take-Two’s shareholders and other constituents from realizing its benefits. “There can be no certainty that in the future EA or any other buyer would pay the same high premium we are offering today,” Mr. Riccitiello wrote. The letter added that timely completion of the proposed transaction would allow EA’s strong publishing and distribution network to positively impact the ongoing post-launch sales of GTA IV and support the new Take-Two titles scheduled for launch later in the year and during the holiday selling season.

    As noted in EA’s Feb. 19th letter, EA’s proposal is not conditioned on any financing requirement. It is, however, subject to certain customary conditions as set forth in the letter. EA’s $26 per share proposal is based on the current equity capitalization of Take-Two. Although EA indicated in the letter that its proposal was subject to negotiations commencing by Feb. 22nd, EA intends to keep its proposal open for the present to give Take-Two’s shareholders and Board of Directors further time to consider it.

Offline gpw11

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #1 on: Sunday, February 24, 2008, 08:25:40 PM »
aaaaaaaaaand rejected.

Offline MysterD

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #2 on: Sunday, February 24, 2008, 08:30:24 PM »
aaaaaaaaaand rejected.

So far.

But from the looks of things, don't look like EA gonna give up on this one...

Offline gpw11

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #3 on: Sunday, February 24, 2008, 08:43:26 PM »
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"Given the great importance of the Grand Theft Auto IV launch to the value of Take-Two, the Board has determined that the only prudent and responsible course for [Take-Two] and its stockholders is to defer these discussions until immediately after Grand Theft Auto IV is released. Therefore, we offered to initiate discussions with EA on April 30th, 2008

So, that's pretty much the official word.


Offline Pugnate

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #4 on: Sunday, February 24, 2008, 08:52:56 PM »
EA might go hostile.

Offline MysterD

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #5 on: Sunday, February 24, 2008, 08:54:35 PM »
EA might go hostile.

So basically, EA wants the GTA IP.

Plus, all of 2K Sports' stuff, too...
As if EA don't have enuff of a Monopoly on the sports gaming genre, already...

Offline Pugnate

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #6 on: Sunday, February 24, 2008, 11:07:32 PM »
Well they are a business and they see 2K as being very profitable (obviously).

The problem starts when all these companies go public. You take eBay or EA or whatever, and shareholders don't just want profits each year, they want better profits. That's what leads to these things.
« Last Edit: Monday, February 25, 2008, 02:45:15 AM by Pugnate »

Offline gpw11

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #7 on: Sunday, February 24, 2008, 11:35:06 PM »
Consolidation within major industries is nothing new and there's very little that can be done about it.  We as consumers just have to make sure we don't end up getting screwed.

Offline Quemaqua

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #8 on: Sunday, February 24, 2008, 11:43:48 PM »
And we do such a marvelous fucking job of it.

天才的な閃きと平均以下のテクニックやな。 課長有野

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #9 on: Monday, February 25, 2008, 02:35:19 AM »
Consolidation within major industries is nothing new and there's very little that can be done about it.  We as consumers just have to make sure we don't end up getting screwed.

We as consumers can't do jack shit.  The Department of Justice is supposed to handle it with the antitrust laws.  Ever since MS got to remain a single corporation after being adjudicated to be a monopoly, I've lost all confidence that monopolistic practices will ever be curbed again.  Monopolistic practices screw us over, as consumers, for starters.

Offline scottws

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #10 on: Monday, February 25, 2008, 06:20:48 AM »
Geez EA is going to eventually be the Clear Channel of videogames.

Offline Pugnate

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #11 on: Monday, February 25, 2008, 06:30:14 AM »
While EA does have a monopoly on sports franchises for video games, I don't see courts caring enough.

Offline gpw11

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #12 on: Monday, February 25, 2008, 05:34:27 PM »
We as consumers can't do jack shit.  The Department of Justice is supposed to handle it with the antitrust laws.  Ever since MS got to remain a single corporation after being adjudicated to be a monopoly, I've lost all confidence that monopolistic practices will ever be curbed again.  Monopolistic practices screw us over, as consumers, for starters.


To be perfectly honest (and side track the conversation a bit), I never fully agreed with the anti-trust ruling against Microsoft.  I think it was at least somewhat....misguided.  That said, I do fully understand that as the world, and speficifically certain sectors of industry, evolve and change so must the laws and the principles behind said laws. 

But the issue here has nothing to do with the Department of Justice, as it isn't even close to a situation where anti-trust laws can be or should be applied.  You could possibly argue that major entertainment industries are controlled by cartels (illegal in most western countries and technically different than a trust, although the definitions have essentially been merged in the last few decades), and that might get you somwhere, but again, I doubt it. 

But as for the impact of consumers?  You have to be kidding me if you don't think they can do anything.  This isn't 1890 and we're not talking about railroads, oil companies, banks, manufacturing conglomeratesl, or any other 'trust' which has either exclusive or a vast majority control over a market that is neccesary. We're talking about pure luxury goods here, and in order for any governmnet  to step in there has to be very blatent monopolistic misuse and anti-competitive practices.  We're not really seeing that in any traditional sense.

EA is still at a point where they have to compete and have to convince consumers to buy their products.  That's essentially what it comes down to, and if anyone wants to have any chance of stopping it they have to suck it up boycott, and hope a hell of a lot of others do the same.

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #13 on: Monday, February 25, 2008, 05:59:15 PM »
Funny you should bring up that era, because if we're not there again, we're headed that way.  Economic and political power are once again getting concentrated on few powerful corporate entities.  The MS decision, misguided or not, is a turning point toward putting the good of large corporations ahead of the good of independent startups and mom & pop's.

Even a staunch conservative will agree that one of the legitimate functions of government in a capitalistic society is to break up monopolies.  A monopoly is by nature anticompetitive, and competition is the motive force of capitalism.  The natural monopolies which must be tolerated (e.g., Water Works) need to be tightly regulated by government.  Tell me that Microsoft is either regulated or a natural monopoly.

"We as consumers" doesn't mean the masses of blissfully oblivious buyers who can statistically be depended upon to support EA and Microsoft.  "We as consumers" means people who know and care, like us--you know, statistically insignificant.

Offline gpw11

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #14 on: Monday, February 25, 2008, 09:52:25 PM »
Funny you should bring up that era, because if we're not there again, we're headed that way.  Economic and political power are once again getting concentrated on few powerful corporate entities.  The MS decision, misguided or not, is a turning point toward putting the good of large corporations ahead of the good of independent startups and mom & pop's.


You're probably right about that, but they're basically incomparable.  Not just because there are are pre-existing checks in place, but also because of the difference in sectors of growth and conglomeration, as well as a completely different global economic environment.    Needless to say, illegal anti-competitive tactics aren't really the main thing keeping these independent startups and mom & pops out of most of the sectors we're talking about when we refer to companies like Microsoft, and really that's what anti-trust laws are designed to do: protect the consumer and competition from rigidly unfair and illegally competitive abuses of a monopolistic position. 

The problem is that what constitutes an illegal anti-competitive practice is generally pretty clearly defined.  Predatory pricing, dumping (interestingly enough, Nintendo was found guilty of this in the EU fairly recently although they may have got off on appeal), tying, limit pricing, and interestingly enough territory dividing between large firms.  Those are all illegal anti-competitive tactics that go a long way to proving that any given monopoly is a coercive monopoly - and that's key because that's the only kind of monopoly that anti-trust laws were designed to regulate.  Success is not illegal, advantage by economy of scale is not illegal, and integration itself is not illegal.

The problem with the Microsoft anti-trust suit is that it was handled poorly. Few critics of the suit will actually argue that Microsoft was not a coercive monopoly, but rather that the anti-trust laws should have been amended before hand to not only provide a stronger case against Microsoft, but also to set new guidelines and clearly defined rules for a completely new age of business. Applying the previously existing laws only leads to trouble as they don't really fit the times correctly.  Competition is different, and we're talking about a completely different business entity than anything that had ever had a major anti-trust suit leveled against it.  The criticism isn't there because people think Microsoft was being perfectly competitive, the criticism is there because the rules don't really make all that much sense anymore when you look at the whole picture and thus need to be redefined.  The problem here is what to redefine it to, and how to ensure that anti-trust laws are applied equally and fairly.

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Even a staunch conservative will agree that one of the legitimate functions of government in a capitalistic society is to break up monopolies.  A monopoly is by nature anticompetitive, and competition is the motive force of capitalism.

While that's mostly true, many political economists have started to take the hyper-liberal route, essentially calling for governments to  ensure that markets be competitively organized rather than regulated.  That's competitive on a global scale, not really competitive within your industry on a national level (essentially it works out that inter-industry competition should be promoted, except in instances where global competition is a serious competitor). This is essentially in response to a global economic environment where large corporations have no national ties beyond a symbolic level, and it's within their best interests to pull up anchor and settle down in the environment most willing to accommodate them.  IF governments want to try to keep GNP at first world levels and ensure a desirable standard of living (as well as full or near-full employment), micromanaging of the economy and hard regulation of industry is most likely going to have to step out of the way as countries compete for job markets in the high-technology sector in order to avoid relying on somewhat dangerous staples-based economies.  Should these predictions ring true, it brings a whole new variable into the equation.  Will it?  Who knows, it's all conjecture.

What, however, isn't really conjecture at all is the vast criticism of the current implementation of the Sherman Anti-trust laws within the political-economic and buisness law communities, ranging from the Chicago School, the Austrian School, renowned economists such as Friedman and JMK, and a variety of up and comers who are of the opinion that the Sherman Anti-trust laws are horribly outdated and need to be redefined before they can be applied to any company operating within the current market environment.


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"We as consumers" doesn't mean the masses of blissfully oblivious buyers who can statistically be depended upon to support EA and Microsoft.  "We as consumers" means people who know and care, like us--you know, statistically insignificant.

Ahh, I get it.  You know, it's a shame because sites exist out there like The Consumerist and you'd like the think that they'd help people become more informed.  The sad thing is that they're so on-sided that they often do more damage than good.  Yeah, don't let yourself get taken, but at the same time when I go there and see stories written by people bitching that the banks stole their money because they have a daily transaction limit on their debit card, I can't help but feel alienated because I'm not a total moron.

Offline sirean_syan

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #15 on: Thursday, March 13, 2008, 10:22:57 PM »

Offline Quemaqua

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #16 on: Thursday, March 13, 2008, 10:26:30 PM »
Fuck me if I don't wish somebody would burn down the EA corporate HQ.

天才的な閃きと平均以下のテクニックやな。 課長有野

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #17 on: Thursday, March 13, 2008, 10:30:29 PM »
Yes, I read that yesterday.  Take 2 has pleaded for the tender offer to be refused by stockholders.  Of course, stockholders could give a shit about games, the future of game developers, or gamers.  If the premium is high enough, the hostile takeover attempt will succeed, illustrating exactly what the fuck is wrong with the so-called free-enterprise system under our current laws.  How free is your enterprise when it can be assaulted and dismantled at any time by someone with more money?

Offline Pugnate

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #18 on: Friday, March 14, 2008, 01:41:03 AM »
Yes, I read that yesterday.  Take 2 has pleaded for the tender offer to be refused by stockholders.  Of course, stockholders could give a shit about games, the future of game developers, or gamers.  If the premium is high enough, the hostile takeover attempt will succeed, illustrating exactly what the fuck is wrong with the so-called free-enterprise system under our current laws.  How free is your enterprise when it can be assaulted and dismantled at any time by someone with more money?

Can you blame the system and not the company that has gone public? It isn't as if the entire free enterprise system is defined by a single company that has gone public. A company with stockholders isn't a free enterprise, of course, but it is part of a free enterprise that allowed it to go public.

And it isn't like Take 2 is any sort of a victim here. Yes, I feel sympathy for them, but it isn't like they got nothing out of going public, or that someone put a gun to their heads asking them to give away control.

They got a crap load of money for selling their shares. It was their choice to lose control over their own company in exchange for tons of dough by selling little percentages of their enterprise to the public. They made a trade off, and they knew they they'd be answerable to stockholders.

The law will never allow this to happen to a private company. Its Take 2s own damn fault that they are in this quandary. And even if the stockholders sell to EA, can you blame them? People are looking at this as if Take 2 are the only owners of their company. Fact is that when they sold their shares, they lost the sold decision making power.

A lot of these people invest their hard earned money into Take 2 stocks to earn some money. From their point of view, they have no reason to consider Take 2's future.

One final thing. I don't think EA will get enough people to sell their stock. Fact is that Take 2 is about to release GTA4 which will definitely raise the value of their stock by a fair percentage. Considering that most of these shareholders aren't in a rush to cash out, with proper education from Take 2, most hopefully won't sell.

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #19 on: Friday, March 14, 2008, 06:37:04 AM »
Can I blame people for wanting to make more money the easy way?  No, hell no.  I can blame the legal system for allowing people to make easy money at the expense of others, though.  In this case, it's just videogames.  In other cases, it's American companies being taken over by multinational concerns and costing a lot of American jobs.  You have corporation officers, boards of directors, and stockholders eating all the pie by themselves.  There are other people besides these in the world.

Offline scottws

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #20 on: Friday, March 14, 2008, 06:38:57 AM »
Yes, I read that yesterday.  Take 2 has pleaded for the tender offer to be refused by stockholders.  Of course, stockholders could give a shit about games, the future of game developers, or gamers.  If the premium is high enough, the hostile takeover attempt will succeed, illustrating exactly what the fuck is wrong with the so-called free-enterprise system under our current laws.  How free is your enterprise when it can be assaulted and dismantled at any time by someone with more money?
This is why you should never sell more than 49% of your stock.

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #21 on: Friday, March 14, 2008, 06:57:23 AM »
This is why you should never sell more than 49% of your stock.

I can't argue with that.  I'm just frustrated.  I understand the system very well.  Power and wealth are being siphoned to the top at an alarming rate with it, something which wasn't such a problem 30 years back.  Something has changed, and I don't know what.

Offline Quemaqua

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #22 on: Friday, March 14, 2008, 07:18:56 AM »
What Cobra said.  Though I can't speak for 30 years ago, and it seems to me things were always headed this way eventually, it's disheartening in general when it happens to something close to you.  Not that I give a flying fuck about Take 2, but this industry is something I've followed from the ground up since I was young.  Watching it turn from a creatively-driven thing to a financially-driven one is depressing.  Yes, it's always been a business and always needed to make money, but it's just a different atmosphere now and people are making a lot more money from it than they once did, bringing a lot more unpleasant people into the fold, even into positions where they can creatively harm a product or muck up the quality of its construction.

天才的な閃きと平均以下のテクニックやな。 課長有野

Offline scottws

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #23 on: Friday, March 14, 2008, 08:25:03 AM »
The crux is that once you have money, it's easy to make money off of it.  If you're like the rest of us where you can barely save any money, much less invest it, well you're stuck.

Offline Ghandi

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #24 on: Friday, March 14, 2008, 08:43:25 AM »
The crux is that once you have money, it's easy to make money off of it.

Yup, it's incredibly easy so long as you know what the markets are going to do. :)

I invested a good share of money around 6 months ago and have lost a good portion, not because of bad investments but because of things beyond my control - namely, the collapse of the housing market and shrinking value of the dollar. Now I'm not worried, because I'm in it for the long run, and any financial trader you talk to will tell you that you haven't actually lost (or made) money until you sell. But the point is, it's not easy unless you invest in low-risk stuff.

Offline Cobra951

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #25 on: Friday, March 14, 2008, 10:09:04 AM »
You just brought up 2 reasons why things are getting tight not only for your average people, but even for people who usually do good, namely homeowners and investors.  Housing has always been considered a safe, profitable investment.  If people can't afford houses, they go unsold, or mortgages get foreclosed on.  That causes ripples up the food chain.  Banks start having a hard time, and people who invested in banks lose a lot of their investment gains.  As the Fed continues to try to stave off recessions, they lower interest rates.  If you lower interest rates, the demand for money goes up.  The only way to keep them low is to print more money, and you have inflation.  Inflation causes the dollar to lose value relative to real value standards like gold, and other world currencies.

Offline scottws

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #26 on: Friday, March 14, 2008, 12:35:27 PM »
Yep.  I think the Fed made a mistake a couple years ago when home values were sky-high by not pumping up interest rates a lot.  I think we're being killed by inflation now that the Fed has no choice but to keep rates low.

Offline Pugnate

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Re: EA Is Trying To Take Take-Two For 2 BILLION DOLLARS
« Reply #27 on: Friday, March 14, 2008, 02:00:14 PM »
All of my savings are in incidentally in US funds, and I keep hoping for a some sort of a bounce back so I can convert to Euro.

This recession is affecting stock markets in Asia as well.

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Housing has always been considered a safe, profitable investment.  If people can't afford houses, they go unsold, or mortgages get foreclosed on

The housing market isn't done going down it seems. I see your point in that land is always a safe investment, but I've seen this happen many times before. In any market you will have an alarming drop after a so called bubble is peaked. My father invests his savings in companies world over, and he normally keeps me in the loop. I've seen "bubble bursts" before, and they are always devastating.

My father was lucky to bail out of a couple of investments in time, though not so in a few others. Every bubble burst has left actual bodies in its wake. After every crash, I found myself reading about people who hadn't pulled out in time, and ended up committing suicide.

It just comes down to speculation in the end. A lot of hot investments get overvalued easily -- in case of the Saudi Arabian stock market crash, it was 350% -- and then when the fall starts, it doesn't stop below actual value.

What is problematic about this particular bubble bursting is that it is so ingrained with the US economy. The losers are unfortunately many. Like Scottws said, as did a lot of economists, the Fed should have tried to control this with borrowing rates.

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The crux is that once you have money, it's easy to make money off of it.  If you're like the rest of us where you can barely save any money, much less invest it, well you're stuck.

Unfortunately its the sad reality world over.

Anyway chin up guys. The US economy will bounce back.