Man, here are two games that are a perfect example of 'the right way' versus 'the wrong way': Company of Heroes versus Faces of War.
FoW looks appealing, graphically it's pretty good, it presents some good ideas for a RTS/tactical game, but it falls short. It gives you the option of 3 campaigns (Axis, Allies, and Soviet), and a lot of its content presents great quality. Unfortunately whatever effort into content was stripped from gameplay and other technicalities. And for some reason the Germans sound hardcore yankee! Your commanding officer speaks with what sounds like a sophisticated American accent (imagine a documentary narrator's voice), and the soldiers all sound like cowboys! "Watch out! The yanks are comin'!" It's completely senseless!
CoH is not only visually impressive, all other elements of the game are appropriate and well done! Everything I've seen from Relic has been top notch quality, so 'nuff said!