I don't get it.
You mean the "Think Again"?
Also, while it is nice of EA to still be supporting the PC with big titles, their DRM is getting insane.
Red Alert 3
* You must have an Internet connection to install RA3.
* You must have an Internet connection to play RA3 for the first time, but for the first time only (unless you want to play online, obviously).
* You may install RA3 up to five times before the automatic activation will fail and a customer support call will be required to install the game.
* Uninstalling RA3 will NOT restore the activation count. (See Chris Corry’s update post)
* Once installed, RA3 will not require the disc to play.
So how many of you wanted to play Sacred 2? Here is its recently announced DRM rule:
* 1 box, 2 licenses
* 1 license can be used online at a time; implying you use either your PC or your notebook, but not both at the same time.
* 2 can be played via LAN
* 2 can be used for SP
* Unlimited installations, 2 activations parallel. Activations can be revoked through multiple channels (online-auto, online tools, offline). Revoke & re-activate can be done an unlimited number of times.
* One PC component can be replaced without problems. Beyond that revoke & re-activate is the recommended procedure.
* There will be an emergency hotline for DRM issues due to failed hardware, etc. The manual page with the key serves as proof of purchase.
* The hotline will be available 365 days a year, 24 hours per day. For standard phone rates. (This may apply for Germany only.; ed.)
* Internet connection is needed during installation. The FAQ explains you can use a friend's PC for manual activation though.
* You can play without the DVD. It´s not needed in the drive.
* No private data will be transfered during the activation process. You cannot even enter critical data.
* The activation servers will be available for the next couple of years. Should this no longer be the case, the DRM will be patched out.
* "A transfer to a third [party] is not part of the license." (transl.)
edit: It's not clear if this is just the standard phrase to prevent copying or if it's really meant to make sure the game cannot be sold. A sentence in the explanations on the activation server page (see below) hints that selling is possible.
Well at least they allow one copy to be used for a two player LAN.
Still, the funny thing is that it is coming to the 360 as well... and obviously without the hassle.
I guess this is in response to what happened to Iron Lore for Titan Quest, which was a very similar title.