If you ever do soemthing that becomes wildly popular over the internet, seemingly overnight, stop and think twice about it. Those people may not be laughing with you. The internet didn't just decide at random that Rick Astley was a god amoung men and should be on everyone's mp3 player. People really didn't love Chocolate Rain. We were laughing at them. I always find it funny when one of the internet's victims is happy about all the popularity. Sure, be happy that you're making money off it, but at least know what's going on, haha.
I wondered when I first saw this how it ever got funded. I mean really, who in their right mind would fund that? Then I read the interview where he says that he gathered the money himself and funded the video on his own. How else would something like this see the light of day? Basically, some LARPer got into some money and this is what he did with it, rofl.