I don't see what the big deal is. They're easily portable computers. It isn't a laptop-like experience. They're less than half the size of most others, you can toss them into a bag without a second thought, and whip them out whenever you need them. I really don't see the mystery. I have no need for one because I'm not an internet-obsessed dude who requires constant access, nor do I really need mobility in a laptop. I just need one for work, and I want decent screen real estate... hence I have a real laptop. But other people want different stuff. I also don't want a cell phone, much less an internet-capable MP3 player, yet those are selling like motherfucking hotcakes right now. *shrug*