Topic: Lord of Ultima

[Xessive]

Lord of Ultima

Phenomic, an Electronic Arts studio, announced today Lord of Ultima, a new browser-based online strategy game is available worldwide for free starting today. Lord of Ultima immerses players in a brand-new, deeply-rich strategy game set within the Ultima universe. The game introduces innovative social features, such as advanced trading, alliance creation, online chat and community forums, which make for an endlessly entertaining experience.

“Lord of Ultima was designed to ensure that everyone, from strategy newcomers to diehard fans, can make it to the top of the leader board,” said Volker Wertich, Creative Director at Phenomic. "Phenomic is committed to building dynamic communities that delight players as they interact with the game, each other and the legendary world of Ultima.”

I figured some of us ere would like to know

[MysterD]

Why didn't they just do this web-browser game as a RPG?
You know...maybe make a Ultima 10? Or Ultima MMO?

[idolminds]

Ultima MMO already exists, plus this was probably far cheaper to produce and is likely to have higher profit margins compared to another full RPG.

[Xessive]

Ultima MMO already exists, plus this was probably far cheaper to produce and is likely to have higher profit margins compared to another full RPG.

True, this one goes with the Free-to-play model with certain content in microtransactions. EA must have had some success with Battlefield Heroes.

[MysterD]

Ultima MMO already exists, plus this was probably far cheaper to produce and is likely to have higher profit margins compared to another full RPG.

People still play Ultima Online?
*seriously asking this*