I like the werewolf mythology, generally any anthropomorphic mythology, but this is just teens reacting to Twilight.. again. It's not all that different from vamps or emos or any of the other various douchebaggy teen trends.
Yes, it's kinda stupid but if it's harmless I'll take it over other things that teens could be doing.
*Cue world's smallest violin*
Also, the wolf has a special place in my heart.. I was always type-cast as some sort of feral beast because I'm naturally dark and hairy. In every play as a kid I was the Big Bad Wolf: Little Red Riding Hood, The Three Little Pigs, and even in Hansel & Gretel they added a wolf character just to justify my presence. It was.. it was fine, whatever. I'm the Big Bad Wolf and I'm fine with that.