Futureshop did a similar thing with netbooks. When I picked up my netbook the guy working there offered me (I mean really tried to sell me on the idea) for $90 they would "tune" it for performance. When I told him I could do that myself he offered to throw in Norton Internet Security (which would likely slow it down), I said I already had an antivirus solution, so he offered me a $25 bag.. I sarcastically asked him how much sense it made to buy a $25 bag for $90 and the guy just repeated "No, you're not getting it! We'll tune it for you, we'll give you Norton Internet Security, AND I'll throw in the bag!" So I answered semi-aggressively "No, you're not listening. I can tune it myself, I have antivirus, and I don't want to pay $90 for a $25 bag."
I can totally see that working on someone who knows very little about computers, take my parents for example. They'll always find ways of screwing people who just don't know better.
