Thats interesting.
Found some more info:
The platform, FreeGames, would be totally free, and ads would come in a few forms: ads on the site, ads while downloading the game, ads before the game — like when the studio and publisher movies play. All these ads are, of course, things you can ignore, but they also seem to me very ignorable.
Alternatively, a company can sponsor a game to be free-to-play. This could be the creators (for a free-to-play launch weekend) or just an interested company. The games would be protected by the usual DRM (SecurROM), though that’s never done much to curb piracy once the game files are on someone’s hard drive.
They’ll launch with about 200 titles, which will be determined by the publishers. GamersGate says they’re talking with several of the majors and they’re getting a good reaction, but will gamers want to deal with the ads? You have to be online when you launch the game, and although they assured me multiplayer would work, for some reason I still expect issues with it.
FreeGames is set to launch in September, with a closed beta opening up later this month.
It will really depend on the game, but some ads and an online requirement I think is a fair tradeoff for not having to pay a thing.
