Topic: Consumer Fanboys Confuse Brand Identity With Their Own

[idolminds]

This explains a lot. Especially in gaming.


 

[scottws]

How weird.  I was literally just about to start reading that very article on Ars Technica when I reloaded OW.net and saw this update.

[idolminds]

Im like an internet ninja. 

[Pugnate]

Please edit your post and add the ninja emoticon at once.

[Cobra951]

This explains a lot. Especially in gaming.

Yes.  Yes it does.  It's not too surprising either.  No one wants to feel they were stupid in buying into a particular brand.  If the brand fails, the buyer loses confidence in his own judgment.  I can see that devolving into a blind zealous loyalty for some.

[Xessive]

I guess in my mind "I am Ubisoft, and I have failed you all in many ways. I apologize for nothing. NOTHING!"

The article makes a lot of sense. I mean, we reach out to the brands we like because we empathize with something they offer us. We let them into our lives and take the brand on as part of our own. Brand loyalty is a difficult bond to break. At least as long as the price is right

[Pugnate]

 

heheh

[shock]

I'm going to send this to every Apple fanboy I know.